Making video happen.
Round the world.
Round the clock

A new look and attitude for next-generation video content agency, Casual. Better seen, heard and understood.

CHALLENGE

Competition for mind space is fierce

Video making is more accessible, faster, and cheaper than ever. Costs are falling. Client expectations are rising. Brands must work doubly hard to stand out and stand apart – great content at high frequency. Quality and quantity must co-exist, as must creative integrity and commercial impact.

Casual films tote bag hanging on the back of a chair

SOLUTION

High-value, high-volume, high-quality video-makers

We repositioned Casual as ‘global experts, helping people and organisations make big-impact videos with zero fuss’. This was brought to life with a refreshed visual and verbal identity around the theme of ‘content with cut-through. We worked the play button into the logo and created a design system using other familiar geometric shapes from video production, framing the stories that Casual tells.

Results

Renewed confinence and inspiration from within.

The team’s work enabled the client to present their business more confidently to prospective customers. The website has also been performing optimally, and internal stakeholders were particularly impressed with Foundation’s market experience and vast knowledge.