Rebranding a British cycling icon for a new generation.

Based in the Ribble Valley, run by riders, racers and mechanics. People you bump into on the trail or on the Sunday club ride.

No frills. No BS. Just Real Bike People.

Every Ribble bike is assembled by hand in Lancashire. One mechanic, one bike. Beginning to end. It’s their bike before it’s yours.

Guiding light
The language of technology
Go enjoy
True Global – Coming soon
Isio – Coming soon
Wave Optics – Coming soon
Real Bike People