Rebranding a British cycling icon for a new generation.

Based in the Ribble Valley, run by riders, racers and mechanics. People you bump into on the trail or on the Sunday club ride.

No frills. No BS. Just Real Bike People.

Every Ribble bike is assembled by hand in Lancashire. One mechanic, one bike. Beginning to end. It’s their bike before it’s yours.

Wild but perfectly balanced
Guiding light
Go enjoy
The language of technology
Purveyors of artisan bread
Real Bike People