A British cycling company, based in the Ribble Valley, run by riders, racers and mechanics. People you bump into on the trail or on the Sunday club ride.
With a loyal following who appreciate the quality, performance and value found at the heart of the company. Not fair weather riders; no frills, no BS these are Real Bike People.
A new symbol, inspired by the Ribble Valley and its winding roads, has been paired with an updated wordmark which represents both the performance and quality aspects of the company. An updated visual identity was developed through various applications including bike liveries, apparel, visual communications and photographic direction.